https://ftc-rules-supplement-advertising.pages.dev/Regulators expect health claims to be truthful and supported. A plain guide to what that means for the pages you read and the ads you see.enhttps://ftc-rules-supplement-advertising.pages.dev/truthful-and-substantiated-claims/https://ftc-rules-supplement-advertising.pages.dev/truthful-and-substantiated-claims/Mon, 02 Nov 2026 14:00:00 GMTThe core advertising rule is that claims must be truthful and the seller must be able to support them with suitable evidence before making them.https://ftc-rules-supplement-advertising.pages.dev/disease-claims-supplements-not-allowed/https://ftc-rules-supplement-advertising.pages.dev/disease-claims-supplements-not-allowed/Thu, 22 Oct 2026 17:00:00 GMTSupplements can be marketed to affect general body function in limited ways, but selling one as a treatment or preventive for a disease is not allowed, which is why disease claims.https://ftc-rules-supplement-advertising.pages.dev/structure-function-disclaimer/https://ftc-rules-supplement-advertising.pages.dev/structure-function-disclaimer/Mon, 19 Oct 2026 16:00:00 GMTA structure function disclaimer is the small-print notice saying that a supplement's statements about supporting the body have not been evaluated by the FDA and that the product is not.https://ftc-rules-supplement-advertising.pages.dev/report-misleading-ad/https://ftc-rules-supplement-advertising.pages.dev/report-misleading-ad/Tue, 13 Oct 2026 10:00:00 GMTIf you want to report misleading ad copy for a health product, save the ad, note exactly which claim bothers you, and send it to the advertising or consumer body in your own country, or to.https://ftc-rules-supplement-advertising.pages.dev/advertising-vs-editorial-content/https://ftc-rules-supplement-advertising.pages.dev/advertising-vs-editorial-content/Fri, 02 Oct 2026 08:00:00 GMTAdvertising vs editorial content comes down to who benefits and who controls the words.